Digital design, UX/UI design, and interactive media design.
Federal Spending
$800M+ annually
Top Agencies
All agencies, VA
Market Outlook
Growing +7% annually. Government digital transformation = sustained demand.
Common Federal Contracts
Website and application design
Digital experience design
Interactive media production
Mobile app design
Contractor Competitive Advantage
Digital-first economy = growing demand. Startups can win significant government digital design work.
Relevant Certifications
8(a)
WOSB
HUBZone
Top Procuring Agencies
All agencies
Major buyer in this sector
VA
Major buyer in this sector
How to Win in This Sector
- 1. Verify Your NAICS: Make sure this NAICS code matches your primary business activity. You can only claim set-asides for your primary NAICS.
- 2. Apply for Certifications: Most contracts in this sector allow 8(a), WOSB, HUBZone, or SDVOSB certifications. These give you advantages in bidding.
- 3. Target Top Agencies: Identify the top 3 agencies hiring in this sector and research their procurement needs.
- 4. Assess Your Advantage: Review the competitive advantages above and determine how your firm differentiates.
- 5. Build Relationships: Attend industry days, connect with contracting officers, and respond to RFIs (Requests for Information).
Frequently Asked Questions
What is NAICS code 541480 (Graphic Design Services (2))?
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NAICS 541480 covers Graphic Design Services (2): Digital design, UX/UI design, and interactive media design. Federal agencies spend $800M+ annually annually on contracts in this category.
Which federal agencies buy Graphic Design Services (2) services?
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The top federal buyers for NAICS 541480 are: All agencies, VA. These agencies run the highest volume of solicitations in this NAICS category. Register in SAM.gov with this code and monitor each agency's forecast and open solicitations.
What types of federal contracts fall under NAICS 541480?
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Common federal contracts in NAICS 541480 include: Website and application design; Digital experience design; Interactive media production; Mobile app design. These range from task order contracts under GWACs to agency-specific BPAs and standalone solicitations.
Do small businesses have a competitive advantage in NAICS 541480?
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Digital-first economy = growing demand. Startups can win significant government digital design work.
What certifications help win NAICS 541480 contracts?
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The most valuable certifications for NAICS 541480 contracts include: 8(a), WOSB, HUBZone. These certifications unlock set-aside competitions where you compete only against similarly certified firms, dramatically improving win probability compared to full-and-open competition.
What is the market outlook for NAICS 541480 in federal contracting?
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Growing +7% annually. Government digital transformation = sustained demand.